Dragons of MENA Winners Showcase

Thursday 29 October 2026  ·  Dubai

Winners Showcase

The first edition of the Dragons of MENA closes where the work belongs, on a cinema screen. One morning, the winning campaigns from across the region, and the people who made them.

dragonsofasia.org/mena
Date
Thursday 29 OctoberArrivals from 7:30 am
Venue
Cinema Akilat 25hours Hotel One Central
Address
Trade Centre StreetDubai, United Arab Emirates
Ends
11:30 amBack at your desk by noon

The morning

Two halves, one room

Arrivals and coffee Registration at the entrance to the cinema
Alliance Fast Five New member agencies get five minutes on stage. One slide, two executives per agency
Coffee and networking
Dragons of MENA Winners Showcase The winning work screened in full on a 7 metre screen, with the teams behind it in the room, then the Dragons presented
Close

Why attend

Most of the winners are independent agencies and in-house marketing teams who entered the work themselves. They will be in the room with their clients. If you have ever wanted an hour with that particular group of people, this is the hour.

Regional trade press are invited, and the winning work is published afterwards on the Dragons of MENA pages at AdForum, which is where the international industry sees it.

Who is in the room

Winners from six markets

Gold Dragon Silver Dragon Bronze Dragon Black Dragon

Amber Communications

United Arab Emirates

NMC ACTOBER

NMC Specialty Hospital

The Big Shack Shout Challenge

Alshaya

Live Ramadan  ·  Good Day with Mahabali

Strategic Foods

Gold, AI Bronze, Event Bronze, Faith & Seasonal Black × 2

Bulls Eye Middle East

Oman

Card for Champions

Doha Bank

WooHoo Wednesday

Khedmah Delivery Oman

Gold, Content Creation Silver, Marketing Discipline Bronze, Business & Trade

Clockwork

Bahrain

Life with Al Salam

Al Salam Bank Bahrain

9th BNP Paribas Bahrain Jazz Fest

BNP Paribas

Gold, Event Silver, Nation, City & Place Black, Event

The Global Advisors

United Arab Emirates

Gaza Calling

Humanitarian Affairs Council

AI Powers Africa

Abu Dhabi Fund for Development

Gold, PR Silver, AI Black, PR

Granite Media Consultancy

United Arab Emirates

TAAMAI, the launch of a GCC-rooted AI production system

Bronze, Innovative Idea

inDrive, inlab

Egypt and Morocco

Wahawy Ya Wahawy

inDrive Egypt

Fair Play?

inDrive Morocco

Gold, Marketing Discipline Gold, Faith & Seasonal

iNova Pharmaceuticals

United Arab Emirates

Beyond Search, BETADINE pioneering conversational AI

Bronze, AI

Jola Chudy PR

United Arab Emirates

AFRIK

Black, PR

Katch International

United Arab Emirates

HexClad launch in the UAE

HexClad

Black, PR

Liwa Content Driven

United Arab Emirates

The Pink ATM

Emirates NBD

Cleveland Clinic Abu Dhabi

CCAD

Silver, Faith & Seasonal Black, Innovative Idea

Live Lab Marketing

United Arab Emirates

From Osaka to Riyadh, Two Cities Under One Sky

Expo Riyadh Company

Silver, Event Bronze, PR Bronze, Nation, City & Place Bronze, Faith & Seasonal

Logicserve Digital

United Arab Emirates

Black, AI

MCH Global

United Arab Emirates

Black, Innovative Idea

Momentum ME

United Arab Emirates

Gold

Publicis Impact

Tunisia, with Saatchi & Saatchi MEA

LumpDolls

Carrefour Tunisia

Silver, Innovative Idea

The Romans

United Arab Emirates

Porsche x The Black Mambas

Porsche Middle East and Africa

Clay Jugs

Maison Terraē

Gold, Marketing Discipline Gold, Nation, City & Place Silver, PR Black, PR

Sweetwater MEA

United Arab Emirates

Disney Daredevil SupperClub

Disney+

McCain Souq

McCain Foods UAE

Bronze, Innovative Idea Black, Events & Experiential

What The Fahad

United Arab Emirates

What The Fahad Podcast

Silver, Content Creation

The brands behind the work

Clients of the winning campaigns

Porsche Middle East and Africa · Disney+ · Emirates NBD · Cleveland Clinic Abu Dhabi · McCain Foods · Carrefour Tunisia · Al Salam Bank Bahrain · BNP Paribas · Doha Bank · inDrive · Expo Riyadh Company · Abu Dhabi Fund for Development · NMC Specialty Hospital · Alshaya · HexClad · Strategic Foods · Khedmah Delivery · Maison Terraē · Humanitarian Affairs Council · BETADINE

Partners

Organised by

Unthinkable Creative

Media partner

AdForum

PR partner

MSL Publicis

Content partner

ThinkLab Communications

Education partner

Activation Ideas

Hospitality partner

Ennismore

In the news

Campaign Middle East Dragons of MENA reveals inaugural winners across six MENA markets Campaign Middle East Dragons of MENA awards in Dubai: details revealed, categories, criteria, deadlines PRmoment MENA Dragons of MENA launches with a results-first focus and Pan-Asian recognition on offer Communicate Online Dragons Awards expands into MENA, Dubai debut planned Zawya Celebrating marketing that works: Asia's 26-year-old Dragons awards expands into MENA

RSVP

Alliance members

Through the Alliance form, by Tuesday 13 October, 5:00 pm. Up to two executives per agency.

Open the Alliance form

Winners, clients, partners and press

Email us with names and agency.

events@unthinkablecreative.com

Dragons of MENA is the regional edition of the Dragons of Asia, the marketing communications awards programme running since 2000. The 2026 edition was judged by an international panel, with every entry assessed independently by four judges across strategy, concept, execution and results. MENA entries were kept away from MENA-based jurors.

Organised by Unthinkable Creative Co. in partnership with PMAA Dragons of Asia, and hosted with the Alliance of Independent Agencies.

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